In 38 of Iowa’s 99 counties, the largest town has fewer than 5,000 people

Rural Iowa counties lost close to 25 percent of their population from 1910 to 2010

Urban counties in Iowa gained 141.7 percent population between 1910 and 2010

Rural

In 2018, rural businesses and communities in Iowa with fewer than 5,000 people received about $24.9 million in direct financial assistance from the state and federal government.

$24.9 Million

Urban

In the same year, Iowa cities with a population more than 50,000 received $61.3 million in direct financial assistance through state and federal grants and loans.

$61.3 Million

There are some specific factors that help keep small towns thriving

Access to
Health Care

Restored or New Buildings

Creative Businesses

High Speed Internet

Daycares & Strong Schools

Good Streets & Lighting

Development Grants

Local
Attractions

Between 2010 and 2020, rural areas lost 226,000 residents in the U.S.

During the same period, cities and suburbs grew by 21 million people

Only Hawaii and Montana saw more rural growth than urban

Not all shrinking towns are withering, some towns have found ways to thrive while still losing population. These are called Shrink-Smart towns. Some characteristics that define Shrink-Smart towns are:

More College Graduates

Viewed as Safer

Diverse Social Linkages

Closely Tied to Agriculture

More Participation in Local Projects and Organizations

More Children that Live in
Two Parent Families

Better Kept

Open to New Ideas

Larger Industrial
Employment Base